Consumer Brands
Building Saudi Arabia's Culinary Future
Cubes FNB's consumer brands portfolio is a growing house of premium food and hospitality concepts — each designed to capture a distinct moment in Saudi Arabia's evolving lifestyle culture.
Sahar Lounge
Where Evenings Come Alive
Premium Saudi Lifestyle & Dining
Sahar Lounge is a premium dining and lifestyle destination that blends authentic Saudi warmth with contemporary culinary artistry. Named after the Arabic word for the late evening hours of warmth and intimate conversation, Sahar creates an atmosphere where culture, cuisine, and community converge into something unforgettable.
A Growing Brand House
More Concepts in Development
Cubes FNB is actively building a portfolio of consumer food brands across multiple categories — from fast-casual dining concepts to packaged lifestyle products. Each brand is designed to capture a distinct segment of Saudi Arabia's rapidly evolving consumer market.
New Dining Concepts
Fast-casual and full-service restaurant concepts targeting the modern Saudi dining market.
Café & Lifestyle Brands
Specialty café concepts and lifestyle beverage brands for the Kingdom's growing café culture.
Packaged Products
Premium packaged food and beverage products designed for retail distribution across the Kingdom.
Franchise Opportunities
Partner with Cubes FNB to bring our consumer brands to new markets across the Kingdom and the region. We offer structured franchise programs with full operational support, training, and brand standards.
Explore the full ecosystem
Defense · Commercial · Consumer